Headless Next.js storefronts, custom Shopify themes, and conversion-tuned landing pages — built by the same team that runs your paid media. Performance is the spec, not a checklist.
Every site we ship is performance-tuned, fully instrumented, and handed over with a codebase your in-house team can actually read.
Next.js + Shopify Storefront API. Real-time inventory, fast as static, editorial-grade design. Same stack we built our own brand sites on — shipped in weeks, not quarters.
Custom Liquid themes when headless is overkill. Conversion-tuned PDPs, cart drawers, theme settings the brand can actually edit. SEO and Web Vitals built in, not bolted on.
Campaign LPs, lead magnets, brand mini-sites. Designed and shipped on a flat fee, deployed on the same Coolify infra we use ourselves. From brief to live URL in days.
We sit down with you for an hour, look at the existing site, the brand bible, the data. You leave with a short doc of what we'd build and why. No deck, no jargon.
High-fidelity comps for every page that matters — home, PDP, PLP, cart, checkout adjacencies. You review on Figma or in-browser. Two rounds of revisions baked in.
Next.js + Tailwind for headless. Liquid for themes. Every component typed, every page Lighthouse-audited, every push deploys to a staging URL automatically.
We don't disappear after launch. We instrument GA4, Meta Pixel, and Shopify analytics from day one, and report on what's moving — bounce, AOV, CVR — every fortnight.
We use the same stack we use for our own brands. Nothing experimental, nothing trendy — just the tools that ship reliably and don't get deprecated next quarter.
They rebuilt our storefront in a month. Page speed scores doubled, CVR went up 18%. The handoff doc was better than what we'd had from the previous agency after a year.
What I didn't expect — the analytics work. Most builders ship the site and disappear. This team wired up tracking, fixed our attribution, then kept iterating.
Boring Commerce treats a website like a performance asset, not a portfolio piece. Every decision was tied back to a conversion number. Refreshing.
Book a 30-minute intro call, or send a brief and we'll come back within a working day with a scope and a quote.
Walk us through your current site, your roadmap, your numbers. We'll tell you straight whether we're a fit and what we'd do.
Pick a slot →If you're under $5M GMV and ship monthly, a custom Shopify theme is faster and cheaper. Above that, or if you want editorial flexibility Liquid can't easily give you, headless wins. We'll tell you straight on the intro call.
Landing page: 1–2 weeks. Shopify theme: 4–6 weeks. Headless storefront: 6–10 weeks depending on catalog size and integrations. We quote fixed-fee, not hourly.
Optionally, yes — on a small monthly retainer. New features, A/B tests, performance work. If you'd rather own it in-house, the codebase is documented well enough that you can.
Landing pages start at $4k. Shopify themes $12–25k. Headless storefronts $35k+. We don't take projects where the budget can't support the work — we'll tell you on the call.